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17 Aug
17th August 2018

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Top Five Practical Tips for Staying Motivated as an Online Start-up

11 Apr
11th April 2017

Self improvement and motivational speaking seem to be all the rage these days. And whilst reading a list of clichéd quotes about comfort zones and blue sky thinking may help inspire you momentarily, it can be tough to keep grinding away day after day when pursuing your own new online start-up idea. After the initial enthusiasm has evaporated and you’re left with a lot of hard work and uncertainty ahead of you, it’s sometimes difficult to maintain motivation. We thought we’d share our list of practical tips for staying motivated, which you can incorporate into your daily life to help give you that slight edge when it comes to remaining energised and inspired.

Build Good Habits

The measure of a person’s success can often depend largely on habits, whether they be good or bad. Habits can be surprisingly easy to develop, sometimes without you even noticing. Bad habits can keep you stuck and grounded whilst maintaining and nurturing positive habits such as exercise and healthy eating can do wonders for your frame of mind, creativity and motivation. The key here is to make small changes – don’t rush towards impossible goals straight away. Continually make small daily improvements with achievable goals.

Break Bigger Tasks Down

We’re all familiar with that daunting feeling of facing what feels like an insurmountable challenge. It’s very easy to procrastinate and put off making a start on a job which feels overwhelmingly large. But once you break it down into smaller jobs, you’ll be surprised at how much quicker and easier it can seem.

Love What You Do

Passion is a term that’s bandied around a lot these days, so much so that it almost makes us feel guilty if we aren’t gushing with complete enthusiasm and joy on a daily basis. There is a lot of truth to the wisdom that being passionate about what you do will lead to a richer life, both financially and spiritually. Passion can be that all important catalyst that drives ideas and encourages tireless persistence to give you that all important edge in the modern business landscape.

Maintain an Uncluttered Workspace

This one is easy to forget about and neglect, especially on a hectic day. But taking just a few minutes to de-clutter your workspace will vastly improve your frame of mind and clear your head. As well as papers, post-its and coffee cups on your physical workspace that need to be organised and tidied away, it’s also a good idea to keep your computer desktop tidy and organised as well – it gives you that small feeling of control and staying on top of things that will seep through into other jobs you are undertaking during the workday.

Take Breaks

This one can also be easy to forget about if you have a big workload before you. But the truth of the matter is that your focus, motivation, concentration and performance will all suffer if you work away too long without giving yourself a proper break. Short, regular breaks such as 15 minutes for every hour will keep you fully energised and motivated so that you can accomplish more when you get back to the grindstone!

Have we forgotten anything? If we’ve missed any tips for staying motivated, leave a comment below!

Why Blogging is an Essential Component of Any Marketing Strategy

06 Jul
6th July 2016

There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website.

It’s no secret that Google loves fresh, dynamic content and therefore any blog on your domain which is consistently producing new posts on your area of expertise is bound to be viewed favourably by Google’s algorithms. Strategic links back to your own main site are a great way of increasing page ranking, as are link exchanges with other online brands.

As well as the technical SEO benefits, content marketing in and of itself cannot be underestimated as a means of driving traffic and increasing conversions. In order to do this, it’s important that you build up a following for your blog which means, first and foremost, only producing high quality content. Weak, derivative, link-cluttered clickbait simply isn’t going to cut it here.

So we’ve established that blogging for e-commerce is far more compulsory than you may have realised. The next stage in the content marketing lifestyle is to share your content far and wide; place links to your blog posts across all of your social media channels and also look at having these links shared by influencers within your industry wherever possible. Premium quality content is great, but it’s not worth as much if no-one’s going to see it.

You should also place careful consideration on the type of content you are producing. As well as writing articles on trending topics, it’s also important to have evergreen content – blog posts which cover perennial topics that are always going to be popular within Google searches. Such blog posts will index higher over time, attract more traffic, and inevitably provide more conversions.

Google Analytics will prove to be an invaluable tool when it comes to monitoring blog traffic, analysing conversion rates and working out which types of article and topic are proving to be more popular and more profitable. In this way you can put your blog to use in a wider SEO and content marketing strategy over time.

In instances of popular blog posts, it’s worth considering re-purposing content that has performed well for you, either in a guest-blogging capacity or by re-working old blog posts into other shareable forms of online content; think infographics, videos or online slideshows. These can also be shared across your social media channels with captivating pull-quotes taken from the blog text to capture your audience’s attention and imagination. There are a number of creative ways you can promote content online and drive traffic back to your website; the sky’s the limit here.

Email Marketing

17 Aug
17th August 2018

Coming soon, stay tuned.

VoIP Telephony

17 Aug
17th August 2018

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Online Ordering

17 Aug
17th August 2018

Coming soon, stay tuned.