As little as seven years ago, only 3% of Britons bought flowers online. By 2015 this figure had risen to 10% and now, at the time of writing, is at 13% according to a new report from Royal Flora Holland.
Flowers are perhaps one of those commodities that you wouldn’t traditionally associate with online commerce channels – local high street florists and supermarket bunches probably spring to mind more immediately. But as consumers turn increasingly towards the Internet for all their retail needs, it’s actually not all that surprising that there’s been a significant rise in online floral trade.
If you think about it, there are quite a few benefits to ordering flowers online. The most obvious one is that you don’t need to leave your house – you can have fresh flowers delivered at the click of a mouse or tap of a screen, which is convenient to say the least.
Another cool thing about enlisting the services of an online florist is that you can have flowers delivered wherever you wish. Is Mother’s Day coming up but your mum lives in a completely different part of the country? No worries whatsoever, it’s easy to have a beautiful bouquet of fresh flowers sent directly to her. Or perhaps you want to send someone flowers for a birthday, an anniversary or another special day. Online florists such as Clare Florist have an abundance of bouquets and other gifts organised by categories such as type of bloom or occasion, making it easy to find exactly what you want. With Easter coming up, maybe you’d like to send Easter flowers to loved ones such as close friends or relatives. Lilies are one of the most popular choices for Easter, alongside irises and tulips.
Sending flowers to loved ones via online florists is perhaps part of a wider trend of using the Internet to send gifts to loved ones, which is especially convenient if they live far away. And even if they live close by or in the same house, it’s still a nice surprise when a courier shows up with a mysterious package filled which turns out to be full of fresh, aromatic, colourful flowers!