The Online Consumer Is the Winner

The Online Consumer Is the Winner

Over 95% of British people buy goods via Internet retailers and just five years ago it was estimated that over £91 billion was spent online yearly, with this year, 2017 expected to surpass £135 billion. It’s also believed that at least one in four people in the UK shop online at least once a week, which isn’t surprising to anyone in the fast moving, very competitive, e-commerce industry. Enthusiasm for digital shopping which increases virtually daily, is mainly accredited to people being able to shop on their morning commute, shop while lying in bed or shop while at work. It is also due to huge rise in celebrities and people with influence showing their online shopping habits and purchases they’ve made leading to fans and followers searching out the same items/products online and purchasing them from themselves. Considering that the early days of online shopping were very basic and the experience wasn’t always an easy one, with most people having slow internet access...
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Pixabay: Free Images You Can Use Anywhere

Pixabay: Free Images You Can Use Anywhere

It's often been remarked that a picture is worth a thousand words. But is that really the case? A great amount of information can be conveyed in a thousand words of text, detailed contextual information that may be difficult to transmit through an image. Then again, some images can convey infinitely more meaning than a thousand words could. Images also convey their meaning instantaneously, lending them a different kind of power to words, an immediacy that captures your attention straight away. It's outside the remit of this blog to debate age old sayings, but I think we could safely conclude that images and words work in different ways and can be used effectively in different circumstances. Perhaps they work best when used in tandem. Have you ever clicked through a link to a blog post or article which was a dense mass of text? Daunting, isn't it. Written information is consumed most easily when broken into short, easily ingestible paragraphs. A great way...
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5 Common Myths of Building an Online Business

5 Common Myths of Building an Online Business

With so many new online shops being set up with each year, there are a few common ideas amongst new shop owners which may slow or even prevent their business from taking off. With this in mind, here are our top 5 myths of building an online business.  - "Build it and they will come!" Whilst this may to some degree be true of physical retail, sadly this isn't the case online. With many types of products being so saturated nowadays, there's virtually no way for potential customers to know you exist unless you tell them. This leads us onto mentioning Search Engine Optimisation, or SEO for short. Although a strategy to help your store climb the ranks of Google + Bing is highly recommended, it's an ongoing effort and more effective only in the long term. SEO alone is unlikely to create sales for your online shop in the short term. When starting up then, it's important to know that some investment of...
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