Search Results for: marketing

What is Content Marketing and How Can it Benefit a Small Business?

If you keep one eye on current eCommerce and digital marketing trends, you may have noticed this term “content marketing” being bandied about a lot recently. But what is content marketing? What exactly does it mean and what are its implications for your business? If you research the term “content marketing” online, you may be …

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Why Blogging is an Essential Component of Any Marketing Strategy

There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website. It’s no secret that Google loves fresh, dynamic content and therefore any blog …

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5 Reasons Email Marketing is Crucial

… for your online (or offline) business. Email Marketing – to some small business owners these are words tainted by images of unsolicited junk mail and tacky sales promotions. A digital version of the postal printouts we throw away after they drop through our letterbox. But when Email Marketing is done right, it’s in fact one of the best tools at your …

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