You’ve no doubt heard a lot about why email marketing is a crucial way to drive traffic and generate revenue for local e-commerce businesses, but why exactly is that the case? There are various reasons for this, but the bottom line is that being in your prospective customers inbox gets you in with the bestchance …
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If you keep one eye on current eCommerce and digital marketing trends, you may have noticed this term “content marketing” being bandied about a lot recently. But what is content marketing? What exactly does it mean and what are its implications for your business? If you research the term “content marketing” online, you may be …
What is Content Marketing and How Can it Benefit a Small Business? Read More »
There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website. It’s no secret that Google loves fresh, dynamic content and therefore any blog …
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… for your online (or offline) business. Email Marketing – to some small business owners these are words tainted by images of unsolicited junk mail and tacky sales promotions. A digital version of the postal printouts we throw away after they drop through our letterbox. But when Email Marketing is done right, it’s in fact one of the best tools at your …
Up until pretty recently, the prospect of buying butcher meat online may have seemed like a strange one. Nowadays it’s par for the course for any small business, be they coffee roasters or craft beer brewers, to offer an online shopping portal for their customers. This might complement a bricks and mortar store, or the …
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