Pixabay: Free Images You Can Use Anywhere

Pixabay: Free Images You Can Use Anywhere

It's often been remarked that a picture is worth a thousand words. But is that really the case? A great amount of information can be conveyed in a thousand words of text, detailed contextual information that may be difficult to transmit through an image. Then again, some images can convey infinitely more meaning than a thousand words could. Images also convey their meaning instantaneously, lending them a different kind of power to words, an immediacy that captures your attention straight away. It's outside the remit of this blog to debate age old sayings, but I think we could safely conclude that images and words work in different ways and can be used effectively in different circumstances. Perhaps they work best when used in tandem. Have you ever clicked through a link to a blog post or article which was a dense mass of text? Daunting, isn't it. Written information is consumed most easily when broken into short, easily ingestible paragraphs. A great way...
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5 Common Myths of Building an Online Business

5 Common Myths of Building an Online Business

With so many new online shops being set up with each year, there are a few common ideas amongst new shop owners which may slow or even prevent their business from taking off. With this in mind, here are our top 5 myths of building an online business.  - "Build it and they will come!" Whilst this may to some degree be true of physical retail, sadly this isn't the case online. With many types of products being so saturated nowadays, there's virtually no way for potential customers to know you exist unless you tell them. This leads us onto mentioning Search Engine Optimisation, or SEO for short. Although a strategy to help your store climb the ranks of Google + Bing is highly recommended, it's an ongoing effort and more effective only in the long term. SEO alone is unlikely to create sales for your online shop in the short term. When starting up then, it's important to know that some investment of...
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Doing Your Christmas Shopping Online

Doing Your Christmas Shopping Online

It may be the most wonderful time of the year, but the festive season can also prove to be a tad stressful, especially if you're one of those shoppers who decides to brave the high street in search of your Christmas shopping. Year upon year many high street retailers are losing business to their online counterparts and it isn't difficult to work out why. Online companies don't have the same overheads associated with owning a bricks and mortar store – reduced costs result in savings that can then be passed across to the consumer. Another major benefit of conducting all your Christmas shopping online is the luxury of shopping directly from your favourite chair, avoiding the stress of busy, cold December high streets. Nowadays, almost anything you can think of gift-wise can be purchased online, from perfumes, clothing, games, DVDs, books and music down to more niche items. Everyone has that friend, cousin or relative who has a really specific interest...
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