Top Five Practical Tips for Staying Motivated as an Online Start-up

Top Five Practical Tips for Staying Motivated as an Online Start-up

Self improvement and motivational speaking seem to be all the rage these days. And whilst reading a list of clichéd quotes about comfort zones and blue sky thinking may help inspire you momentarily, it can be tough to keep grinding away day after day when pursuing your own new online start-up idea. After the initial enthusiasm has evaporated and you're left with a lot of hard work and uncertainty ahead of you, it's sometimes difficult to maintain motivation. We thought we'd share our list of practical tips for staying motivated, which you can incorporate into your daily life to help give you that slight edge when it comes to remaining energised and inspired. Build Good Habits The measure of a person's success can often depend largely on habits, whether they be good or bad. Habits can be surprisingly easy to develop, sometimes without you even noticing. Bad habits can keep you stuck and grounded whilst maintaining and nurturing positive habits such as...
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Why Blogging is an Essential Component of Any Marketing Strategy

Why Blogging is an Essential Component of Any Marketing Strategy

There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website. It’s no secret that Google loves fresh, dynamic content and therefore any blog on your domain which is consistently producing new posts on your area of expertise is bound to be viewed favourably by Google’s algorithms. Strategic links back to your own main site are a great way of increasing page ranking, as are link exchanges with other online brands. As well as the technical SEO benefits, content marketing in and of itself cannot be underestimated as a means of driving traffic and increasing conversions. In order to do this, it’s important that you build up a following for your blog which means, first and foremost, only producing high quality content. Weak, derivative, link-cluttered clickbait simply isn’t going to cut...
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The Online Consumer Is the Winner

The Online Consumer Is the Winner

Over 95% of British people buy goods via Internet retailers and just five years ago it was estimated that over £91 billion was spent online yearly, with this year, 2017 expected to surpass £135 billion. It’s also believed that at least one in four people in the UK shop online at least once a week, which isn’t surprising to anyone in the fast moving, very competitive, e-commerce industry. Enthusiasm for digital shopping which increases virtually daily, is mainly accredited to people being able to shop on their morning commute, shop while lying in bed or shop while at work. It is also due to huge rise in celebrities and people with influence showing their online shopping habits and purchases they’ve made leading to fans and followers searching out the same items/products online and purchasing them from themselves. Considering that the early days of online shopping were very basic and the experience wasn’t always an easy one, with most people having slow internet access...
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Pixabay: Free Images You Can Use Anywhere

Pixabay: Free Images You Can Use Anywhere

It's often been remarked that a picture is worth a thousand words. But is that really the case? A great amount of information can be conveyed in a thousand words of text, detailed contextual information that may be difficult to transmit through an image. Then again, some images can convey infinitely more meaning than a thousand words could. Images also convey their meaning instantaneously, lending them a different kind of power to words, an immediacy that captures your attention straight away. It's outside the remit of this blog to debate age old sayings, but I think we could safely conclude that images and words work in different ways and can be used effectively in different circumstances. Perhaps they work best when used in tandem. Have you ever clicked through a link to a blog post or article which was a dense mass of text? Daunting, isn't it. Written information is consumed most easily when broken into short, easily ingestible paragraphs. A great way...
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5 Common Myths of Building an Online Business

5 Common Myths of Building an Online Business

With so many new online shops being set up with each year, there are a few common ideas amongst new shop owners which may slow or even prevent their business from taking off. With this in mind, here are our top 5 myths of building an online business.  - "Build it and they will come!" Whilst this may to some degree be true of physical retail, sadly this isn't the case online. With many types of products being so saturated nowadays, there's virtually no way for potential customers to know you exist unless you tell them. This leads us onto mentioning Search Engine Optimisation, or SEO for short. Although a strategy to help your store climb the ranks of Google + Bing is highly recommended, it's an ongoing effort and more effective only in the long term. SEO alone is unlikely to create sales for your online shop in the short term. When starting up then, it's important to know that some investment of...
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