Online Butcher: Award Winning Meat Delivery

09 May
9th May 2016

Here at Philp eCommerce we’re very proud and excited to present our redesign of Rendalls the Online Butcher‘s website. We’ve implemented a complete aesthetic overhaul to give the site a contemporary feel with an easier to navigate layout.

The client, Rendalls award-winning online butcher, were seeking a fast, user-friendly and stylish eCommerce solution for customers looking to buy meat online. A traditional, small Scottish butcher, Rendalls are commendable in the way that they are adapting their business model to keep up to date with the increased trend for online shopping in all aspects of modern consumer’s life, from furniture and fashion to groceries and butcher meat.

Rendalls new site blends functionality with an attractive design which is clean and simple without being too bland or generic as some website design is becoming these days. We opted for a design which we felt reflected the unique character and personality of the business involved.

Rendalls are renowned for being passionate and professional craft butchers with many unusual, mouthwatering one-off recipes available on their site such as their famed Buckfast Bangers – sausages created using a popular brand of fortified tonic wine. Or if you’re feeling particularly adventurous why not sample their Devils Sausage which is 450 times hotter than Tabasco sauce!

Whatever you’re looking for, it’s easy to shop for meat online with Rendalls Online Butcher. And if you’re looking to stock up your freezer and save money, you’ll be pleased to learn that delivery on any order over the value of £75 is completely free.

 

When to Hire an OpenCart Developer

08 May
8th May 2016

Looking for an OpenCart Developer? OpenCart is an excellent open-source shopping cart solution. The software, which is powerful and simple to use, is available to download free of charge. It’s an ideal and cost-effective platform to build your online store with. And a solid rival to the titan of the industry, Magento.

When building a new business, it’s tempting to minimise your budget for setting up online. OpenCart is free but realistically, developing your web shop is an investment (a good one) and always will be.

Here are a few good reasons why we always advise store owners to allocate a budget for ongoing development.

  • What happens when your website just doesn’t work?

You need commercial support when running an online business. It’d be nice to think OpenCart will work perfectly (for the most part it does). If your site frequently goes down within peak selling hours though and you’ve no idea why, you might as well stop. Being able to satisfy online customers, and with an excellent uptime, is vital to maintaining a good reputation. Shoppers are quick to report otherwise. So, you need an OpenCart Development resource available for when things don’t go to plan. It’s really important to have a reliable contact.

  • Time is money, don’t spend it sweating

It can be wearisome to spend weeks problem solving or finding workarounds to implement new features to your website. When it comes down to it, it’s often genuinely cheaper to hire an expert – they’re quicker and more experienced. One of the modern “rules of business” is to always hire people smarter than yourself, when you need to. The time and money you save in doing so is always better spent in other places and will usually pay for itsself over and over.

  • When an extension needs some attention

The OpenCart extension store is the perfect place to find extensions and modules. These are usually designed to add features and functions to your web store. There are also some 3rd party websites with add-ons available. Sometimes though, because anyone can sell these freely, the quality of these extensions can and does vary. The support provided might also be of a lower standard than you expect. It’s good then to have an external OpenCart developer on hand to resolve any issues. Even more so when some extensions can “break” your website when they’re not built or installed correctly.

The drawback of hiring a good developer is the extra financial cost. Hiring a good developer is obviously an investment, but it’s one that will pay for itself in the long run, especially if they have an e-commerce sales background, or extra skills that you can put to good use for your store.

5 Reasons Email Marketing is Crucial

04 May
4th May 2016

… for your online (or offline) business.

Email Marketing – to some small business owners these are words tainted by images of unsolicited junk mail and tacky sales promotions. A digital version of the postal printouts we throw away after they drop through our letterbox. But when Email Marketing is done right, it’s in fact one of the best tools at your disposal. You’ll quickly wonder why you didn’t start earlier.

If you need some convincing on this though, here are 5 excellent reasons that email is crucial to your e-commerce marketing campaign.

  • Encouraging repeat business and loyalty.

The best use of Email Marketing is to keep your name at the tip of tongues in your particular niche or industry. This means you’ll be the first port of call when a customer needs to re-order, or has been deliberating a second purchase. Furthering customer loyalty is key in todays tough markets. It’s very easy to see exactly who your best customers are with email marketing. Your advocates will read (and probably click through on) each and every mailer you send out!

  • An excellent and quick way to qualify leads and convert sales.

With the power of todays advanced email analytics, it’s very quick to filter down your campaign results to see who in your email list is interested. Email is a much quicker way to qualify potential sales from a subscriber database than to phone each one, for example. Converting sales online can be a cinch too as opposed to other direct marketing methods. You can’t buy from a leaflet for instance, but you can click through and buy from an email. It’s fast and painless, and the client is already online and hopefully engaged with your content.

  • Obtaining real and immediate results to your marketing.

As effective as they can be, there’s only so much feedback you can get from posters, leaflets and fliers. Email Marketing gives you immediate analytical feedback, so you can quickly tell what works. You’ll most likely want to drill down and see your campaign’s Open Rates and Click Through Rates. A/B testing is pretty easy in most modern email software. This means you can test what works well, what doesn’t, and how to adjust your campaign for better results next time.

  • Email can be personalised to each of your users.

Assuming your email database is kosher, and you’ve gathered your customer information sensibly. Your email campaigns can be personalised to each individual recipient. Compare this to the likes of a generic leaflet and the advantage is obvious. If Jane reads “Dear Jane”, she is much more likely to engage with your content. This of course isn’t possible with many other forms of direct marketing, so is likely to lead to a higher conversion rate, and therefore a better return on your investment.

  • Extremely cost effective vs. traditional methods.

When you take into account the typical cost of designing, printing and posting leaflets. Email is a much cheaper way of communicating with potential or existing customers. That’s not to say it’s free though. You’ll need a reliable email service provider (a couple to note are Email Blaster or Mailchimp) to make sure your messages reach your customers inbox. Email also presents a better value option; it’s not only cheaper, but you get more feedback and better results for your money in most cases.