5 Common Myths of Building an Online Business

5 Common Myths of Building an Online Business

With so many new online shops being set up with each year, there are a few common ideas amongst new shop owners which may slow or even prevent their business from taking off. With this in mind, here are our top 5 myths of building an online business.  - "Build it and they will come!" Whilst this may to some degree be true of physical retail, sadly this isn't the case online. With many types of products being so saturated nowadays, there's virtually no way for potential customers to know you exist unless you tell them. This leads us onto mentioning Search Engine Optimisation, or SEO for short. Although a strategy to help your store climb the ranks of Google + Bing is highly recommended, it's an ongoing effort and more effective only in the long term. SEO alone is unlikely to create sales for your online shop in the short term. When starting up then, it's important to know that some investment of...
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Why Blogging is an Essential Component of Any Marketing Strategy

Why Blogging is an Essential Component of Any Marketing Strategy

There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website. It’s no secret that Google loves fresh, dynamic content and therefore any blog on your domain which is consistently producing new posts on your area of expertise is bound to be viewed favourably by Google’s algorithms. Strategic links back to your own main site are a great way of increasing page ranking, as are link exchanges with other online brands. As well as the technical SEO benefits, content marketing in and of itself cannot be underestimated as a means of driving traffic and increasing conversions. In order to do this, it’s important that you build up a following for your blog which means, first and foremost, only producing high quality content. Weak, derivative, link-cluttered clickbait simply isn’t going to cut...
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5 Reasons Email Marketing is Crucial

5 Reasons Email Marketing is Crucial

… for your online (or offline) business.   Email Marketing – to some small business owners these are words tainted by images of unsolicited junk mail and tacky sales promotions. A digital version of the postal printouts we throw away after they drop through our letterbox. But when Email Marketing is done right, it’s in fact one of the best tools at your disposal. You’ll quickly wonder why you didn’t start earlier. If you need some convincing on this point though, here are 5 excellent reasons that email is crucial to your e-commerce marketing campaign.   Encouraging repeat business and loyalty. The best use of Email Marketing is to keep your name at the tip of tongues in your particular niche or industry. This means you’ll be the first port of call when a customer needs to re-order, or has been deliberating a second purchase. Furthering customer loyalty is key in todays tough markets. It’s very easy to see exactly who your good customers are with email marketing. Your advocates will read (and probably click through on) each...
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