Tag Archive for: payments

Top 5 Emerging E-Commerce Trends of 2017

21 Jan
21st January 2017

2017 is already shaping up to be an interesting year in many different ways, not least of which in the world of e-Commerce. Bearing in mind that it’s better to be aware of and prepared for forthcoming innovations before they become commonplace, in this post we’re going to be examining and analysing emerging e-Commerce trends. That way, you can stay ahead of the curve instead of choking on a mouthful of your competitor’s dust.

Mobile Payments

Since the introduction of Apple Pay in 2014 and Android Pay in 2015, making payments both physically and online using a mobile payment app has steadily increased in popularity. As more and more people download and rely on these apps to make their online shopping experience swifter and hassle-free, it’s important that your business is geared up for supporting mobile payments.

Chat Bots

Recent developments in AI are making the world look increasingly like the vision of a science fiction author. One cool thing that’s caught our attention is the rise of chat bots. These are programs which attempt to replicate human communication and, as the technology improves, they are becoming more and more effective tools for selling, resolving queries and solving customer’s problems. Many online retailers are already embracing this technology to drive customer engagement with successful results, so it’s worth exploring whether or not chat bots could be right for your business.

Increased Focus on Mobile Traffic

You’re probably sick of hearing how important mobile, but this year more than ever it’s vital to make 100% sure your business is prepared for how pervasive mobile surfing is predicted to come. Last year mobile traffic surpassed desktop and the number of people accessing the internet from their phones is only set to increase. Another interesting thing to note is that Google is currently in the process of experimenting with a mobile-first index model. At this point, it looks as if simply trying to be mobile-optimised could be a thing of the past – the main focus will be on mobile devices rather than desktop.

Video as a Digital Marketing Tool

We are seeing more and more brands and online retailers relying more and more on video to help enhance customer engagement and drive sales. Things like explainer videos can show an incredibly good ROI whilst also offering long-term benefits such as building trust in your brand. Nowadays it’s pretty quick and easy to set up your own YouTube channel and make a video using your phone. If you can afford to, it’s a wise idea to reach out to a digital marketing firm to help you with your video content if you are seeking something a bit more professional.

Increase in Same Day Delivery Services

If your online business is delivering a physical product to customers, it is essential that you aware of the increasing prominence of same day delivery services. Amazon Prime seems to have set a precedent and now it looks like more and more customers expect a same day delivery option, and are also willing to pay for it. It’s therefore investing some time in calculating the logistics of same day delivery for your product. Find out if your courier has same day options available, and, if they don’t, it could be time to think about looking for a new one.

Well that concludes our list of the most important emerging trends in e-commerce for 2017. What did you think of our predictions? Is there anything we left out? Let us know in the comments!

Cardstream: Payments with Peace of Mind

13 Sep
13th September 2016

Cardstream are a UK based company offering online card payment gateway solutions for businesses of all shapes and sizes. Whether you’re completely to card payments or you are an established company looking to cut back on your current costs, it’s worth getting in touch with them to find out how they can help you grow your business.

Having accumulated over 15 years of experience in the industry, Cardstream have developed considerable expertise in the field of online payment processing. Trusted by thousand of firms across the company to handle their online payments, Cardstream have secure, fast and affordable payment solutions for any business, whether it’s a brand new start up or a global corporation.

When you bring Cardstream onboard as your online card payment gateway, you benefit from gaining access to the most advanced and secure Level 1 PCI:DSS compliant payment processing. Their solutions are incredibly adaptable and can be swiftly incorporated into a whole host of different shopping cart systems with a minimum of hassle.

Cardstream’s experienced UK based customer support team are quick to respond to any queries you might have, whether you are an existing or prospective customer. The company’s website is also a great resource for detailed information if you are new to the world of online card payment processing. There’s a step-by-step tutorial explaining how it all works as well as information on the company’s tariffs and price guarantee.

There’s also a section of the website dedicated to integration which explains the two types of integration that the company offers. With direct integration your customer’s details and card info is sent directly to your own secure website. Fraud and security checks are then carried out by Cardstream who then clear the payment and direct a response back to your site which is then formatted and forwarded back to your customer. Otherwise, you can opt for the hosted form method which involves your customer being redirected to the Cardstream website to make their payment. If you want to learn more about which solution is best for you, it’s easy to contact Cardstream to learn more.

If you’re in the market for a new merchant account, you may be interested to learn that Cardstream’s status as an independent gateway means that they are able to work with all UK Acquirers, not to mention numerous throughout Europe as well. They’ll help you find the best merchant account deal, one that is tailored to the specific needs and nuances of your business.

The website allows you to sign up for a technical alerts mailing list and there’s also an informative, interesting and regularly updated Cardstream blog full of industry news and helpful articles. The company’s website benefits from a clean layout with an emphasis on content and substance rather than a gratuitously flashy style. This makes it quick and easy to use when you are researching information whilst seeking your next online card payment provider.