Why Blogging is an Essential Component of Any Marketing Strategy

Why Blogging is an Essential Component of Any Marketing Strategy

There are many reasons why blogging is great for e-commerce. As well as helping to drive traffic to your website, promote brand awareness, and inform customers of news and offers, blogging also has many technical SEO benefits to provide for your website. It’s no secret that Google loves fresh, dynamic content and therefore any blog on your domain which is consistently producing new posts on your area of expertise is bound to be viewed favourably by Google’s algorithms. Strategic links back to your own main site are a great way of increasing page ranking, as are link exchanges with other online brands. As well as the technical SEO benefits, content marketing in and of itself cannot be underestimated as a means of driving traffic and increasing conversions. In order to do this, it’s important that you build up a following for your blog which means, first and foremost, only producing high quality content. Weak, derivative, link-cluttered clickbait simply isn’t going to cut...
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